The Local Customer Experience Leadership Event
Zandvoort - 11 June 2013
Every company encounters challenges when it comes to delivering a consistent, branded customer experience. Companies which get this right have a significant competitive advantage, and their customers love them!
During the CEX on the Beach event, we will jump in and start doing what we've been talking about for so long. Now is the time to make the commitment to collaborate with your industry peers and take Customer Experience (CEX) to the next level.
CEX on the Beach is unique. The CEX Events team offers great industry speakers who will guide you through the day so you can design your own experience. We will work in both plenary sessions and breakouts.
Everyone can contribute and learn from peers in the marketplace. We will ensure to share results with the rest of the group so you can also learn from breakouts you did not attend. During speed dates and quickies you will get to know the other people invited better.
Come join us in a great inspiring location, enjoy this day, lunch, the music and let us surprise and inspire you! Ready to be inspired? Experience CEX on the Beach!
The below partners have contributed directly to the event. CEX on the Beach is a non-profit event, so this is truly a conference for Customer Experience leaders by Customer Experience leaders.
"Life is too short for ordinary experiences."
The CEX on the Beach vision is to create a community of leaders that are willing to share their experiences regarding customer experience management and willing to mutually support each other on this exciting journey.
We aim to provide excellent content that triggers you intellectually by delivering great performers on the subject, to inspire our audience and their followers, and to activate the local customer experience professional industry.
Ziggo, Philips, Tele2, Walt Disney Company, ONVZ, Nationale Politie, VGZ, InShoring Pros, De Persgroep, Randstad, PostNL, Energiedirect.nl, Unive, Brunel, T-Mobile, Tomatos, Essent, Solease, Dutch Police, Drukwerkdeal, APG and more...
"It is becoming increasingly important to be good in CEX… to have CEX on the brain in the office."
Who are the brands that are boldly transforming their markets through innovative customer experiences?
What do they do to make their customer experience distinctive and different?
What are the three characteristics of bold brands?
What is a simple framework for introducing this into your company?
How you can truly profit and strengthen your brand by delivering great customer experiences?
Not just mapping customer journeys but also making them work, and remembered?
How do you put all of this into action?
Meeting Customer Experience leaders from other organisations?
Chief Operating and Consulting Officer
Qaalfa's has 20+years of expertise in the customer experience space and has held senior consumer insight and strategic consulting roles with Fulcrum Analytics, Schering-Plough Pharmaceuticals and Citibank. Earlier, Qaalfa worked for the City of New York, where he oversaw medical, physical and psychological occupational health standards. Qaalfa is a customer centric transformation specialist whose clients have included FedEx, American Express, Aviva, Merck, Roche, Pfizer, Baloise, Ikea, Barclaycard, Lloyds TSB, Standard Chartered, T-Mobile, and Virgin among others.
AUKE DOUWE VEENSTRA
Auke Douwe serves on the eBusiness & Channel Strategy research team, and will bring us some of the latest thinking globally on customer experience excellence. Before Auke joined Forester, he worked for more than 20 years in the retail financial services industry in the areas of insurance, investments, banking, and payments. He has extensive senior-level experience in business development, general management, and eBusiness and channel strategy, either as a managing director and CEO or reporting directly to the managing director at a range of financial services companies in the US, Mexico, and continental Europe.
Vice President European Division
Daniel is a respected industry leader in mystery shopping and market research. Building on his impressive experience in luxury hospitality, he is changing the rules of engagement. For marketers and operational leaders, truly understanding your customer is what drives success. But for too long, this has been an inexact science, reliant on after-the-fact analysis, qualitative conversations and intuition of the marketer. Every day consumers are taking actions that can be observed, analyzed and acted on. They are telling marketers what they want. The truth is out there and it's in the data—and to leverage it you just need the right focus.
MARTIN VAN KRIMPEN
Manager Customer Experience
Martin's experience with LeasePlan, and through his teaching consultancy, Business Value Coach, he will challenge you to get your Customer Experience Journey in motion!. He believes that "delivering unique customer experiences means delivering more than just products and services. It requires organisations to deliver experiences so compelling that customers appreciate it and reward your brand with their ongoing loyalty and advocacy." Sharing his real experiences of tips, tricks and tools of the trade, this case study promises to be an intense discussion of what does and doesn't help customer experience leaders succeed.
SASKIA DE WIT
Saskia has brought customer experience to farming. FarmCamps is an innovative new agri-tourism concept that directly benefits local farmers in the Netherlands while providing families a high-quality, fun and educational short holiday break. Building on her tourism and entertainment background, she has applied all her experience to making FarmCamps a truly memorable holiday destination. She will share not only the consumer concept, but how they make it all happen behind the scenes as well.
Head of Marketing & Communications
Laura's career at Hunkemöller has seen this brand evolve from a conservative brick-and-mortar company to a dynamic and fresh cross channel brand. In addition to a strong marketing campaign, the company has revitalised it's approach to store design and continues to launch new product lines. Laura will share the holistic approach they are taking to maintain their position as #1 lingerie specialist in Europe. At Hunkemöller, fashion is their passion, but lingerie is their secret weapon…
"Get rid of bad customer service by delivering better customer experiences - on purpose and by design."
Martin van Krimpen
CEX on the Beach is an invitation only exclusive event, and is free for invited participants. Over fifty of your peers are joining the event. We invite senior level executives active in Marketing, Customer Experience Management, General Management, Contact Center Management, e-Commerce, Social Media, Service Design.
CEX on the Beach will be held on 11 June 2013 in Zandvoort. The exact location is shared with the participants on their formal invitation.
Be inspired and take customer experience of your company to the next level!
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